Shooting your business thru the foot

A few weeks ago, I received an email from a local research organization whose subject line and title was something akin to

“Understanding Your Community Thru Historical Data.”

I know my grammar and usage; I do a lot of copy editing for a variety of academic and research organizations. So I’m a stickler about being correct. Mostly. But I’m not such a hardass all the time because I know that in some situations, using slang, misused words, and improper grammar gets the message to your audience.

But using “thru” isn’t appropriate in this context. So I quickly played with an online tool I’ve been wanting to try, Piktochart, which makes infographics online that you can download as image files.

Thru

 

(Updated the Piktochart so that it included better images and so I could post it on LinkedIn.)

 

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